You don't know what exceptionalmarket opportunitylooks like in your market.
That blind spot is costing you patients, revenue, and every dollar you're spending in the wrong place.
Arcon makes it visible.
We score every practice across five dimensions — market opportunity, marketing execution, unit economics, vulnerability, and projected growth — calibrated to your actual local market. So you see exactly where you're winning, where you're exposed, and where the money is.
DMA markets
Practices scored
TAM quantified
Data points per practice
Who we help
Built for Practice Ownerswho want to optimize practice growth & profitability.
Managing a Portfolio
PE-backed DSOs, multi-practice operators
You have 20, 50, 200 locations. Some are killing it. Some are bleeding. Financials tell you three months too late — you need scoring that catches problems before they compound.
A V-Score of 35 flagged solo-provider fragility that financials wouldn't surface for another two quarters. That's 8 diagnostic flags across 12 competitors in a single market.
Running an Agency
Dental marketing agencies
Your clients ask "is it working?" and you show them clicks. That's not the answer they want. They want to know where they stand against the practice down the street.
An X-Score of 68 pinpointed an AI-Readiness gap at 44 — invisible to ChatGPT and Perplexity despite strong traditional channels. That's the kind of proof that retains clients.
Growing a Practice
Independent owners, small groups
You spend on marketing. You think it's working. But you have no idea how you compare to the practice three miles away — or whether your market has room to grow.
A 12.6-mile elastic boundary found only 9 implant competitors vs. 38 GPs. Capture Ease scored 73 — there's $8.2M TAM with 76% uncontested demand.
The Arcon Platform
Five dimensions. One clear picture.
We build a Local Market Index for every practice — a measurement of the actual competitive context it operates in. Not national averages. Not industry benchmarks. Your market. Your competitors. Your demand.
Market Opportunity
Market Opportunity
Four-factor weighted model — sized by our 295-term Keyword Codex within elastic, specialty-adjusted market boundaries.
Relevant Opportunity — local demand volume by procedure type
Capture Ease — competitor density vs. addressable patients
Growth Trajectory — 5-year demographic and demand trends
TAM — total addressable market in dollars within boundary
The Score
Every dimension. One number. 1–100.
Each practice receives a score from 1 to 100 across all five dimensions — calibrated to your actual local market, not a national curve. A 72 in Plano means something completely different than a 72 in rural Montana. That's the point.
We take 10,000+ data points and distill them into scores you can act on — instantly see where you're winning, where you're exposed, and where the biggest opportunity is.
De Novo Family Practice
Meridian, ID
Why local matters
Your market isn't average. Your benchmarks shouldn't be either.
A practice in a saturated metro competing against three DSO-backed groups faces a fundamentally different reality than one in a secondary market with fragmented competition. Industry benchmarks treat them identically. We don't.
Every Arcon score is calibrated to the market you actually operate in — your competitors, your demand, your context. That's the difference between a number and an insight.
Same platform. Three practices.
What you get
See it. Decide. Act.
Arcon doesn't just hand you data. We give you the intelligence to understand your position, the frameworks to make decisions, and the pathways to take action.
See exactly where you stand — in your market, against your peers.
Three practices. Three different stories.
Now see yours. If it doesn't change how you see your market, you don't pay.
We'll build a complete Local Market Index for one practice — scored and benchmarked against your actual competitive context. If it doesn't deliver value you can see, it's on us.
No contracts. No commitment. Satisfaction guaranteed or your money back.