The Arcon Platform
Five dimensions. One score.
Every market.
Arcon builds a Local Market Index for every dental practice — an elastic, locally-calibrated intelligence system that scores what matters and shows you exactly where the money is.
Why Local Matters
Your market isn't a zip code.
It's the geography where your patients come from.
Most analytics use a fixed radius — 5 miles, 10 miles, or a zip code. Arcon builds an elastic market boundary that adapts to your specialty, local population density, and commute patterns. An implant center's true market boundary is 3× wider than a general practice in the same location.
Follow three real practice profiles through every dimension of Arcon's analysis.
Same platform. Three practices.
Dimension 1
Market Opportunity
M-Score answers the strategic question: “Is this market worth being in, for a practice like yours?” Four weighted factors, calibrated to your specific practice profile — not a generic score that treats every dentist the same.
Four-Factor Weighted Model
What M-Score reveals that others can't
- → Keyword Codex: 113 symptoms, 99 conditions, 83 procedures tracked for revealed demand — what people actually search for.
- → Ideal Practice Profile: For every market, the optimal specialty, revenue mix, and positioning — with repositioning potential quantified in points.
- → Practice-specific scoring: The same market scores differently for a GP vs. implant center. The competitive landscape and demand pool are fundamentally different.
Dimension 2
Marketing Execution
X-Score answers: “Of the patients available to win, how many are you actually getting?” While 70–85% of revenue comes from existing patients, X-Score isolates the 15–30% that flows through acquisition — the controllable growth lever.
Five Acquisition Channels
Beyond the score
- → Retention Health (0–100): Branded search trend + review velocity + sentiment. Are you keeping the patients you win?
- → Conversion Readiness (A–D): 7-element audit — scheduling, chat, mobile, CTAs, speed, click-to-call, form placement.
- → AI-Readiness: Visibility to ChatGPT, Perplexity, Gemini — the next discovery channel.
- → Share Trajectory: Gaining, stable, or losing? Acquisition share vs. market position reveals whether you're winning or ceding ground.
Dimension 3
Unit Economics
U-Score answers: “Are you acquiring patients profitably?” A practice can have excellent acquisition and terrible economics — growing revenue while destroying margin. U-Score exposes the difference.
Why margin-based LTV:CAC changes everything
The industry uses revenue-based ratios (10:1 to 40:1). At that scale everyone looks healthy. Arcon uses margin-based ratios (3:1 to 16:1), which expose real economics. A practice at 3.5:1 is viable but tight. At 2.4:1 it's consuming 58% of gross profit on acquisition. Revenue-based ratios can't tell the difference.
What U-Score measures
Dimension 4
Vulnerability
V-Score answers: “How fragile is this practice's current performance?” Excellent M, X, and U scores mean nothing if the whole thing is a house of cards. One provider departure, one payer loss, one algorithm change from collapse. V-Score quantifies hidden fragility.
Five Risk Dimensions
Pattern detection
- → House of Cards: High X + High U + Low V = strong execution on fragile foundations. De-risk before you grow.
- → Silent Decline: Retention looks healthy but spend is below maintenance. Healthy now — structurally shrinking in 12–24 months.
- → Continuous severity: No binary thresholds. 65% concentration gets different stress than 80%. Every risk proportionally modeled.
Dimension 5
60-Month Projection
P-Score projects 60-month Marketing Contribution — revenue × gross margin − acquisition spend. The economic output most directly addressable by the entire MXUVP pipeline. Ranked as a percentile against national peers.
Three projection lines
HIDA Framework
Every practice gets a strategic classification: Hold (protect), Invest (grow the constraint), Divest (capital better elsewhere).
What Powers Every Score
Real data. Not surveys. Not self-reported metrics.
Every score is built on observable, market-specific data — continuously updated, locally calibrated, and cross-validated across sources.
Select a data source to see what it revealed
Feeds Market Opportunity & Marketing Execution
What You Get
See it. Decide. Act.
Intelligence to understand your position. Frameworks to make decisions. Pathways to take action.
See exactly where you stand — in your market, against your peers.
You just saw what Arcon reveals
Now see yours. If it doesn't change how you see your market, you don't pay.
We'll build a complete Local Market Index for one practice — scored and benchmarked against your actual competitive context. If it doesn't deliver value you can see, it's on us.
No contracts. No commitment. Satisfaction guaranteed or your money back.