For Dental Marketing Agencies

Turn “is it working?” into competitive proof.

Your clients ask if their marketing is working. You show them clicks and impressions. But they really want to know: are we winning against the practice down the street?

Arcon gives you that answer — channel by channel, competitor by competitor, ranked against their actual local market. Transform vague reporting into specific, competitive, actionable insight.

The Agency Blind Spot

Three clients. Three markets. One blind spot.

You run marketing for three practices in different markets. You have their click data, conversion data, spend data. But you can't answer the question they ask most: how do we stack up locally?

Rural · Small
De Novo Family Practice
Meridian, ID
New solo practice. Keeps asking: “Are we growing?” You can show clicks. You can't show market position.
Metro · Biggest spend
Mature Multi-Provider
Houston, TX
$8K/month spend. Great leads. But are they winning the market? You can't tell — and neither can they.
Specialty · Premium
Implant Center
Plano, TX
Specialty positioning. Premium pricing. Wants to know: should we invest more? Without competitive context, you guess.

What Agencies Can't See

Your data looks fine. The market says otherwise.

Toggle between views. On the left: what you report to clients. On the right: what Arcon reveals about their actual competitive position in the market. The gaps are the blind spot.

De Novo · Meridian
Rural Idaho
Monthly Impressions↑ 8%
12.4K
Avg Click Rate↓ -2%
2.3%
Form Submissions→ Flat
28per month
Cost Per Lead↑ +12%
$180
Mature · Houston
Metro Texas
Monthly Impressions↑ 14%
287K
Avg Click Rate↑ 6%
3.8%
Form Submissions↑ 11%
412per month
Cost Per Lead↑ 18%
$285
Implant · Plano
Suburban Texas
Monthly Impressions↑ 22%
64.2K
Avg Click Rate↑ 9%
4.1%
Form Submissions↑ 15%
148per month
Cost Per Lead↓ -3%
$215
AUTO-CYCLING

Five Engines. Every Client.

Arcon doesn't just score marketing.

X-Score measures marketing execution. But the full picture requires M (market opportunity), U (unit economics), V (vulnerability), and P (projection). That's the depth your clients need to make real decisions.

M
Market Opportunity
X
Marketing Execution
U
Unit Economics
V
Vulnerability
P
Projection

Same platform. Three practices.

Rural · Low density
M
Market Opportunity
41 / 100
X
Marketing Execution
28 / 100
U
Unit Economics
72 / 100
V
Vulnerability
35 / 100
P
Performance Proj.
38 / 100
Small market, underdeveloped execution — but surprisingly strong unit economics. The question is whether the practice can survive its own fragility long enough to grow.

The Transformation

How the client conversation changes.

When you walk into the renewal meeting with Arcon-backed competitive data, everything shifts. You move from defending your spend to demonstrating competitive advantage.

De Novo Family Practice
Meridian, ID · Rural · Small
X-Score: 28
Without Arcon
Your pitch:

“We got you 12,400 impressions and 28 form fills this month. CTR is up 8%.”

Client reaction:

Client thinks: “But am I growing? Are we winning?”

No competitive dataNo local contextDefensive
With Arcon

Your organic visibility is near zero — 92% of current patients come from referrals. That’s your biggest untapped channel.

X-Score channel breakdown:
Earned
62%
✓ STRONG
Organic
8%
▼ GAP
Paid
22%
Distribution
5%
AI Discovery
3%
▼ GAP
Market avg

We’re investing in SEO and AI discovery to compound from a near-zero baseline. Digital has room to 3×.

X-Score reveals: organic & AI gap

The conversation shifts from “Is it working?” to “Here's exactly what's working, here's what we're fixing, and here's the competitive edge.”

At Scale

Now multiply that across every client you manage.

One client conversation is powerful. Ten is a competitive moat. Arcon gives your agency a portfolio-level view — X-Score rankings, channel mix patterns, competitive flags — across every practice you manage. Spot systemic issues. Prove impact at scale. Turn client retention from a fight into a formality.

Agency Portfolio Dashboard10 clients
Sorted by X-ScoreLive
Practice
X-Score
Trend
Channel Mix
Flag
Smile Design Studio
Frisco, TX
72
+8
Mature Multi-Provider
Houston, TX
68
+3
AI gap
DFW Endodontics
Irving, TX
64
+4
Premier Orthodontics
McKinney, TX
61
+0
Coastal Perio
Galveston, TX
57
+5
Implant Center
Plano, TX
53
+6
Paid dependency
Lake Highlands Dental
Dallas, TX
51
+1
AI gap
Family Dental Group
Sugar Land, TX
45
-4
Paid dependency
Bright Kids Pediatric
Allen, TX
39
-2
Paid dependency
De Novo Family Practice
Meridian, ID
28
+11
Organic gap
Earned
Organic
Paid
Distribution
AI Discovery
54
avg X-Score across portfolio
6
clients with competitive flags
6/10
clients trending up this quarter
Portfolio-level pattern

3 of 10 clients show paid dependency — spending disproportionately on the most expensive acquisition channel. 2 have AI visibility gaps that competitors will exploit within 12 months. These aren't one-off issues — they're agency-wide patterns you can systematize a fix for across your entire book.

What You Get

Three products. Three moments that matter.

X

Growth Audit

Client onboarding tool. Run it before the pitch. Walk into new-client meetings with competitive intelligence they've never seen.

Example: Meridian: "92% of acquisition from referrals — virtually no organic. Digital investment would compound from near-zero baseline."
P

Practice Scorecards

Monthly reporting upgrade. Replace your PowerPoint with MXUVP benchmarks. Clients see their competitive position, not just your spend metrics.

Example: Houston: "X-Score 68 means you rank 2nd locally in organic visibility. AI-Readiness 44 means invisible to ChatGPT — 12-month investment window."
X

Performance Monitoring

Retention weapon. Re-scoring tracks your impact quarter over quarter. When the renewal conversation comes, the data makes the case.

Example: Plano: "Your organic share grew 8% YoY. Earned channels now 38% of acquisition — your premium positioning is compounding."
5
acquisition channels scored
Unlimited
local competitive benchmarks
Quarterly
re-scoring for impact tracking

Pick one practice location. If it doesn't change how you see your market, you don't pay.

We'll build a complete Local Market Index for one practice — all five dimensions, 10,000+ data points, scored and benchmarked against your actual competitive context. If it doesn't deliver value you can see, it's on us.

Solo practice ownersDental agenciesDSO & PE portfolios

No contracts. No commitment. Satisfaction guaranteed or your money back.