For Practice Owners
You think you know your practice. You don't know your market.
You track production, collections, overhead, new patients every month. But you're flying blind on competitive position, demand capture, channel efficiency, and what could go wrong.
Arcon shows you — all five dimensions, scored against your actual market — so you finally know exactly where to grow and what to change.
The Knowledge Gap
What you track vs what you're missing.
You know your numbers cold. But your numbers don't know your market. Here's the gap between what you track and what actually drives growth.
What You Know Cold
- Monthly production & collections
- Overhead as % of revenue
- New patients per month
- Patient satisfaction scores
- Treatment acceptance rates
- Insurance mix
What You Can't See
- How many competitors are inside your elastic boundary
- Whether you’re winning or losing market share in your area
- Which channels convert better than local benchmarks
- Your vulnerability to competitive moves or payer changes
- Where the uncontested demand is in your market
- What changes would have the biggest impact in 5 years
The Blind Spot
Your numbers say you're fine. Your market says otherwise.
Here's a real example: a specialty implant center in Plano, TX that looks strong on paper. Toggle between views. One shows what the practice owner tracks. The other shows what Arcon reveals about their actual competitive position.
Plano Implant Center, TX
Annual Production
$1.8M
Strong on paper
New Patients/Month
42
Healthy acquisition rate
Overhead
68%
Within normal range
Patient Rating
4.2★
87 reviews, growing
You know these numbers cold. You track them weekly. But they tell only half the story. They don't show you who's really competing for your patients, where you're losing invisible market share, or what could go wrong.
9 implant competitors within 12.6mi boundary
Organic visibility 22% below local specialty benchmark
CAC 23% above specialty median — paid dependency risk
67% of referrals from 2 sources — concentration risk
$480K in annual growth unlocked by earned-channel focus
Same practice. Completely different story. That's what your internal metrics can't tell you.
Five Dimensions
One practice. Five dimensions of clarity.
Every practice gets scored across five dimensions, each calibrated to its actual local market. A 72 in Plano means something completely different than a 72 in rural Montana. That's the point.
Same platform. Three practices.
The Prescription
From insights to actions.
Four specific, prioritized interventions from the Plano example, each tied to a diagnostic flag and ranked by estimated impact. This is not generic advice — it's your data talking.
$480K
estimated impact
Organic visibility 22% below local specialty benchmark
Action: Invest in schema markup and AI discovery optimization — high-ROI play with 12–18 month timeline targeting $480K contribution
−38% volatility
estimated impact
67% of referrals from 2 sources
Action: Diversify referral network — add 3–5 new referring providers to reduce concentration risk and stabilize patient flow
$1.2M TAM
estimated impact
76% of TAM uncontested in your boundary
Action: Expand service mix to capture implant-adjacent procedures (bone grafting, perio) — $1.2M addressable in underserved subset
−$145 CAC
estimated impact
CAC 23% above specialty median — paid dependency risk
Action: Shift $180K annual budget from paid to earned channels — referral patients convert at 3.2× rate, cut CAC by $145/patient
What You Get
Three products. One clear picture.
Local Market Index
Your market, mapped. Elastic boundaries, competitor landscape, demand sizing, white space analysis — see where the growth actually is.
Practice Scorecard
Five scores. One clear picture. MXUVP benchmarked against your actual local competitors, with trend analysis and diagnostic flags.
Prescriptive Pathways
Specific actions, ranked by impact. Not generic advice — interventions matched to YOUR diagnostic flags and market.
Pick one practice location. If it doesn't change how you see your market, you don't pay.
We'll build a complete Local Market Index for one practice — all five dimensions, 10,000+ data points, scored and benchmarked against your actual competitive context. If it doesn't deliver value you can see, it's on us.
No contracts. No commitment. Satisfaction guaranteed or your money back.